TV Commercials for Boulder Cycle Sport Campaign, We Know Bikes

I worked with Boulder Cycle Sport to produce a series of four short, funny commercials to air on Comcast during the Tour de France. They came to me with the original concept of ‘We don’t know ____”…”We know bikes.” The idea being to contrast the shop’s owner, Brandon Dwight, attempting sports he’s not exactly good at compared to scenes of him doing what he -is- good at, and that’s riding bikes.

I shot these over a handful of short 2 hour to half day shoots on location in and around Boulder, Colorado on the Sony FS7 camera platform. I did a quick turnaround on the editing in order to have the spots ready to go for the July running of the Tour.

Special thanks to Rally Sport for letting us use their pool and to Brandon Dwight for your acting!