We produced this video for Kappius Components to tell the story of their product innovation for bicycle components. Their first and primary focus is the improvement on the existing design in mountain bike, and road bike, hubs. We shot an interview with Russell Kappius, their founder, to drive the story for the piece. We followed that with a few reenactment scenes captured on a mountain bike trail and in a garage that visually followed the story Russell was telling in his interview. Then we added in detailed product video of the Kappius hubs, both the existing model and the KH2 prototype.