We were hired by Nuun Hydration to conceptualize and produce a short web commercial highlighting their new product called “Plus” for Nuun. The requirements of the web commercial was that it needed to show how Plus was used as an add-on to their existing product (Nuun), why someone would use it and the related benefits. Their sponsored athlete, Kara Goucher, needed to be used as the center of the piece, being used for the voiceover as well as being featured on screen.
The piece needed to be upbeat and focus on celebrating the successes in sport compared to documenting the grind that some hydration or sports drink companies focus on. Also, as often as possible, Nuun wanted to incorporate both women and groups of people versus individuals. Lastly, we needed to showcase a variety of outdoor sports in multiple locations without going over budget.
We casted athletes for ultra running, swimming, cycling as well as trail running with a dog to provide variety in the sports. We filmed Kara in two locations over one half day and then shot the other sport vignettes in 2 hour blocks in subsequent weeks. Unfortunately, we had to battle with one of the wettest springs in Boulder on record so reschedules and postponements were frequent. We could have filmed in the rain, but it wouldn’t have contributed to the upbeat, happy mood of the piece Nuun wanted.
We were also able to create four sport vignette edits for Instagram that Nuun could use to promote the product, while staying within their budget. A big thanks to everyone who was involved and especially to Adam Rosenberg, my editor, who was able to help knock this one out as well as come up with some nice Instagram cuts.