Pearl Izumi Cycling Tech Video Series

Pearl Izumi hired us to produce a series of short web videos that would highlight technical features of their cycling apparel and mountain bike shoes. We put together lit interviews at their headquarters in Louisville, CO and filmed product detail scenes in the same day. Additionally, we captured mountain bike and road bike footage for B roll to show these products in action.

For the chamois video, Pearl Izumi supplied some of the road cycling B roll used.