The Appetite Ride – Cycling Film Production

Client: The Appetite Ride/Patron Tequila

Reigniting the passion for what you do, through adventure on the bike.

Filmed over the journey on bike from Leadville, Colorado to Aspen, Colorado among a dozen friends, for the Aspen Food and Wine Festival. This short film features retired professional cyclist, Lucas Euser, alongside celebrity chefs, Biju Thomas and Chris Cosentino.

I handled lead camera operation with Molly Arenberg as second camera. Initial edit by myself and final edits by Troy Ten Eyck.

Music: Winter Sunlight by Good News, licensed through Premiumbeat.com.

Plus for Nuun Web Commercial Project with Kara Goucher

We were hired by Nuun Hydration to conceptualize and produce a short web commercial highlighting their new product called “Plus” for Nuun. The requirements of the web commercial was that it needed to show how Plus was used as an add-on to their existing product (Nuun), why someone would use it and the related benefits. Their sponsored athlete, Kara Goucher, needed to be used as the center of the piece, being used for the voiceover as well as being featured on screen.

The piece needed to be upbeat and focus on celebrating the successes in sport compared to documenting the grind that some hydration or sports drink companies focus on. Also, as often as possible, Nuun wanted to incorporate both women and groups of people versus individuals. Lastly, we needed to showcase a variety of outdoor sports in multiple locations without going over budget.

We casted athletes for ultra running, swimming, cycling as well as trail running with a dog to provide variety in the sports. We filmed Kara in two locations over one half day and then shot the other sport vignettes in 2 hour blocks in subsequent weeks. Unfortunately, we had to battle with one of the wettest springs in Boulder on record so reschedules and postponements were frequent. We could have filmed in the rain, but it wouldn’t have contributed to the upbeat, happy mood of the piece Nuun wanted.

We were also able to create four sport vignette edits for Instagram that Nuun could use to promote the product, while staying within their budget. A big thanks to everyone who was involved and especially to Adam Rosenberg, my editor, who was able to help knock this one out as well as come up with some nice Instagram cuts.

 

Retul Brand Video 2015 with Tim Don Triathlete

Retul hired us to produce a short video focusing on two different customer experience scenarios. One story centered around the world champion triathlete, Tim Don and the other was a story about Julie Emmerman, a cyclist. We interviewed both athletes in the Retul fit studio, shot b roll of their fits being done as well as captured scenes of them riding in Boulder, Colorado.

Indian Peaks Classic Bike Ride Film

We created a short film for the Just Go Harder Foundation to promote their new cycling event – a ride through the Indian Peaks area of Colorado. I captured still images and video in the same half day which we used in their social media, digital and print marketing materials. Adam Rosenberg edited the footage down into nice route highlight video showing off the scenery and various terrain that riders would encounter along the way.

Taylor Phinney Recovery and Painting

Recently I photographed Taylor Phinney for the magazine CycleSport UK. At the end of the shoot we had a little time where he was still painting and I asked if he wouldn’t mind me filming it for a few minutes. I just added a Sony FS7 to my gear and hadn’t used it yet, so it was a great opportunity to test a new camera with color, frame rates and recording formats. Some of this was shot in UHD and some of the higher frame rates at 1080p over the course of about 15 minutes.

Boulder Business Web Commercial for Quick Left

We worked with Boulder-based app developer, Quick Left, to produce a brand video that focused around client testimonials. Quick Left wanted to highlight the customer experience and showcase the advantages of working with them. We worked over two half days, shooting at the Quick Left headquarters and multiple clients’ offices. Also, we included some scenes to show off the positive work culture and environment inside Quick Left.

 

Medical Video Production in Broomfield

We were hired to shoot a brand video for Regennex in Broomfield, Colorado. They are a stem cell therapy company that target common injuries and degenerative joint conditions. This video was shot over the course of one day and edited by Dave Klein of Klein New Media – the producer for this project.

Whole Foods In-Store Concepts

We produced a series of videos for Whole Foods to demonstrate how some of their in-store concepts would work in a role-play scenario. These were shown as part of an internal presentation on the different concepts that could be implemented in stores across the country.

Whole Foods In-Store Concepts, Produce

We produced a series of videos for Whole Foods to demonstrate how some of their in-store concepts would work in a role-play scenario. These were shown as part of an internal presentation on the different concepts that could be implemented in stores across the country.

Cycling Video Production for the University of Colorado Buffalo Bicycle Classic

The Buffalo Bicycle Classic contacted us to produce a web video featuring the Naked Women’s Cycling Team (Colorado Women’s Cycling Project). 303Cycling News sponsored a special pre-ride challenge partnering with Ride With GPS to document cyclists times riding up the challenging Sunshine Canyon in Boulder, Colorado. All participants would receive prizes and the top riders would receive free entries to the Buff Epic fundraiser ride on September 8th, 2013.

The Kappius Components Story – Kickstarter Video

We produced this video for Kappius Components to tell the story of their product innovation for bicycle components. Their first and primary focus is the improvement on the existing design in mountain bike, and road bike, hubs. We shot an interview with Russell Kappius, their founder, to drive the story for the piece. We followed that with a few reenactment scenes captured on a mountain bike trail and in a garage that visually followed the story Russell was telling in his interview. Then we added in detailed product video of the Kappius hubs, both the existing model and the KH2 prototype.

Women’s Cycling Team Lifestyle Video

 

We shot this video to highlight the personality of Team Ten20 Women’s Cycling in Boulder, Colorado. The final edit delivered to the client used a different soundtrack, but I chose to include the original selection in this piece. Filmed on the streets of Boulder as well as Ten20 Nail Salon and Mateo restaurant.

Written, Filmed and Edited by Allen Krughoff

The Active Kitchen Pilot

The pilot episode of a show we’re producing called The Active Kitchen is now live.

The first episode and pilot for The Active Kitchen, produced by Allen Krughoff of HardcastlePictures.com and hosted by Ryan Van Duzer.

This episode features guest athlete Lucas Euser, professional cyclist for United Healthcare. He’s preparing ‘Nono’s Warm Anchovie Salad,’ followed by a baked polenta with mushrooms and poached egg and sauteed kale with lemon and sea salt.

The Active Kitchen highlights culinary-inclined, top level athletes as they prepare a meal of their choosing. We all know that training and competing at a high level demands a healthy diet – but what do these athletes prepare for themselves in order to satisfy both the needs of their bodies and those of their taste buds? Our host Ryan Van Duzer gets “behind-the-meal” information from our guest athletes in a casual, conversation format as he helps them cook in our Active Kitchen.

Shit Cyclists Say

Our most successful project to date with over 1 million views on YouTube benefitting the People For Bikes – bicycle advocacy campaign. Featuring Ryan Van Duzer as our cyclist, this project was scripted/filmed/edited in a period of 48 hours by Allen Krughoff.